Saturday, May 16, 2009

Learn How Entrepreneurs Make Millions

Learn how entrepreneurs make millions through intellectual property in the information marketing business. Learn why working for someone else is not in your best interests physically and financially. There are three basic ways of earning money which include trading time for money, trading money for money and trading expertise/value for money. Society and the formal education system promote the first method of earning money which involves trading time for money. In other words, you work for someone else for a specific amount of time and then they pay you. Working for someone else drains your energy and you don’t make much money. The second way to earn money is utilized by a small portion of the population and involves trading money for money. In other words, you are earning money through investing. Investing can be risky because if you lack additional funds then how can you invest any money in the first place? Therefore, many people can’t even try this option because they only have enough money to pay their bills. The third way to earn money is the best option. This entrepreneurial option involves trading expertise/value for money. This is the strategy of entrepreneurial experts. You have a flexible schedule, work less, and earn more. You can make thousands of dollars a day in this option. In order to earn money through trading expertise/value for money you need to first figure out who you are and what you can give to others. What information do you know that could help others? You can find value from previous work experience or even from your hobbies. From this you can create your intellectual property. What is Intellectual property? How big is the market for Intellectual property? Is there room for you in the Intellectual property market? These may be a few of the questions you have when you are investigating the information marketing business. First of all, anyone can create intellectual property. You don’t need to be a Rocket Scientist. You just need to have an area or expertise, or access to an expert, and a drive to succeed. Intellectual property combines e-commerce and book publishing. For example, you can write and sell an eBook. Recent research has found that approximately 6 out of every 10 American adults surf the Internet on a daily basis seeking out entertainment, education, and to shop for products. People are more comfortable buying online then in the past. The market through the Internet is global and encompasses millions of people. Therefore, the information marketing business has room for everyone! When you market on the Internet, you market to your niche. Therefore, you don’t have to worry whether or not your neighbor will want to buy your product. The Internet opens the niche market for you. If creating and selling intellectual property on the Internet is so simple, why isn’t everyone doing this? The formal educational system and previous societal beliefs are to blame. In school, we are taught to finish school and then become an employee at a company. The entrepreneurial spirit is not promoted; in fact it is almost shunned. Don’t let societal beliefs stop you. The intellectual property market is wide, diverse, and ready to fill your pocket book with cash.

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Tuesday, May 12, 2009

Entrepreneurs Find New Way To Finance Dream

Statistics show that more than one million people in the United States start a new business each year. That number would be much higher if all the would-be entrepreneurs had the financing required to get a business up and running. In order to accomplish their dream of business ownership, entrepreneurs are finding new and innovative ways to finance their new ventures.

According to Leonard Fischer, President/CEO of BeneTrends, one of these new financing options is the use of a person's existing retirement funds-a pension, profit sharing, 401(k), IRA-which allows that person to start the business he or she has always dreamed of without tax penalties, consequences or mountains of debt.

Under the Employment Retirement Income Security Act (ERISA), retirement funds can be transferred into usable capital for business investments or operations. If a person has more than $40,000 in a retirement account and is not currently employed by the company that holds those funds, he or she qualifies for this Small Business Administration (SBA)-recognized financing approach to start a business.

Retirement funds can be used for any business purpose, including:

Purchasing a franchise or existing business; Start-up expenses, such as purchasing property, equipment, etc.; Working capital, including paying salaries, franchise fees, etc.; Business expansion, such as funding additional franchises, locations, etc.; Equity toward SBA or other loans.

The thought of dipping into one's retirement can cause some apprehension. Through this investment strategy an individual actually has more control over his/her retirement-instead of gaining minimal growth dependent on the stock market, those savings are actually being invested in one's own business. This approach often allows an individual to set aside more money for retirement than ever before.

"Today's entrepreneur faces an environment of tremendous competition, complexity and opportunity, so starting a business the right way is more important than ever," says Dr. Germain Boer, Director of Vanderbilt University's Center for Entrepreneurship. "This financing method is a good option for an individual who has accumulated funds in his/her retirement accounts."

The entire process generally takes two to four weeks to be completed, and can be done by phone, email, fax, FedEx and regular mail.

Working with an experienced employee benefits plan expert, starting a business is as simple as these four steps:

Step 1: Establish a C-corporation.

Step 2: The new corporation creates a retirement plan.

Step 3: Funds are rolled over into the corporation's new retirement plan.

Step 4: The new retirement plan purchases the stock of the corporation.

"So many people have watched their dream of owning their own business go out the window due to lack of funding options. We help people achieve that dream every day using money they already have," says Fischer.

If you're ready to explore this innovative financing option, be sure to consult an expert to guide you through the specialized process.

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Monday, May 11, 2009

Buying A Franchise

There are many good reasons to pursue your dream of owning a successful franchise. For starters when you buy a franchise you are buying a proven system. Buying a franchise can be a life changing experience. There are many good reasons to pursue your dream of owning a successful franchise. For starters when you buy a franchise you are buying a proven system. Buying a franchise comes with the advantage of knowing that the business has been successful in other locations. The idea and process of running this business has already been proven. Therefore the learning curve in operating the business can be virtually eliminated. When you are buying a franchise you are also buying an established customer base or brand name. Most franchises are already recognizable to consumers. The brand awareness provides security and trust to the customer who expects uniform quality to be provided. Therefore a customer base is already established. You can also benefit from any advertising or promotion that the franchiser (owner of the franchise) does at the national or local level, without absorbing the cost. The franchiser can also provide input to the franchisee on a local marketing plan. If you buy a franchise you also receive ongoing support. Training and support is usually always part of the deal. Since the franchise company has a vested interest in how well you do, ongoing training, system upgrades, product enhancements, and question and answer resources are provided. The franchiser offers experience to franchisee in such areas as accounting procedures, personnel and facility management, and business planning. Also, many times obtaining financing for buying a franchise is easier since the franchise name and reputation are usually recognized by the lenders. Therefore, banks are more likely to fund the franchisee. In addition, relationships with suppliers are already established; affording the opportunity to buy in bulk, enabling a great deal of savings for the business. The first step when buying a franchise is choosing an industry you are interested in or have prior experience in. There are many great franchises out there to choose from. Auto franchises and coffee franchises are very popular franchises but it is important to research the each opportunity before investing. It is recommended you sit down with a Franchise Consultant and decide if buying a franchise is right for you.

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Sunday, May 10, 2009

Easy Ways To Make Money

Are there easy ways to make money? That depends on your definition of easy. There are easy ways to make money in my opinion, but of course this means different things to different people. For example, do you want easy ways to make money right now, or ways to make the most over time with the least effort? These really are two very different things. Easy Ways To Make Money Right Now - Go get a job. Or just work more hours at your present job. Starting a business or learning to invest successfully isn't easy. A job is easier. To be able to go to work and get a paycheck every week or two guaranteed - that's easy! - Sell things. An easy way to make money quickly is to sell whatever you don't need. Get rid of the second car, the boat you never use, etc. - Reduce expenses. Stop smoking, and learn how to spend less for all the things you buy. If you can spend $14 less each day on unimportant things, you save over $5,000 per year. That's like making $7,000 more (you have to earn that much to have $5,000 after taxes). Easy Ways To Make Money - Eventually The job is easier than a business, but really only in the near-term. If you define easy as "the most money over time for the least effort," you need to invest or start a business, or both. I've got two stories to demonstrate that idea. I bought my first home in my twenties, and it was just a mobile home on real estate, but I discovered that I could easily rent rooms. I was soon living for free as well as banking some of the money. This wasn't a "get rich quick" scheme, but I made as much as $7,000 per year extra from my investment. I had to work to pay off the mortgage, but in the end I was working much less than my friends were. My second story has to do with this internet business. I spend a lot of time writing these articles now, and distributing them. People read them, click through to my web sites from the link at the bottom, and maybe buy a product that I get a commission on, or I get paid for the advertising clicks. Really, it is pretty easy now, but that's not how it started. I worked full time from the start. Six months into it, I was making a net profit of about $2 per day. It was a bit discouraging. I had a lot to learn. Fortunately, I learned my lessons, and as it turns out, I was making something closer to $30 per hour for my time. I just wouldn't be paid for the first year. Now the business pumps out the money I made from those earlier efforts, and keeps doing so even when I am on vacation. That's the way it is with money. If you want more money than a job will provide, you have to invest or start a business. That may mean you work for a dollar per hour to start, so that you can easily collect $100 per hour, years down the road. If that sounds too discouraging, then maybe there are no easy ways to make money.

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Saturday, May 9, 2009

How To Have Great Ideas

Great ideas in all areas of life can come from anyone. Here is a simple process to generate your own. Want to have great ideas? You could try waiting to see if they pop into your head someday, and they honestly might. However, if you want a more systematic method you can use today, here it is in three simple steps: 1. Get knowledge in the area in which you want the ideas. 2. Use idea-generating techniques. 3. Choose the best ideas from the results. Great Ideas Start With Knowledge You wouldn't expect to come up with a new theory of relativity if you had no knowledge in physics or mathematics. You need some degree of knowledge in the area in which you want new ideas. For truly great ideas, it helps to have a great deal of knowledge. To create a new transportation device, for example, you would want general knowledge in that field, as well as more specific knowledge. This might include knowing a little about all the current modes of transportation. You might add to that a list of things that have been tried and failed, and a list of all the things that people want in their transportation. Great Ideas from Techniques Ideas and inventions start in the mind, and the mind follows certain patterns and rules. This is why tools such as problem solving techniques and other idea generating techniques work so well. Consider the "concept combination" technique, for example. Tell your mind that you need a useful combination of a plane and a motorcycle, and it will search until it finds it. This mind took twenty seconds to imagine wings that expand out at high speed from a motorcycle, allowing it to glide right off the edge of a cliff. The technique of redefining problems in many ways can open whole new areas to explore. Redefining "inexpensive homes" as "ways to help people afford homes" has lead to all sorts of new financing methods that have made it easier to buy a home even as prices have risen. If "better job" becomes "better way to make money" you open a whole range of possibilities. There are dozens of great idea generating techniques to choose from, each with its own advantage. Many Ideas to Choose From The more ideas you come up with, the more likely you are to find good ones to work with. This is why you should learn the systematic ways to produce new concepts. Finally, if "great" means "important" to you, you need to work in important areas. There's nothing wrong with inventing a better clothes hanger, but if you want to change the world, start working on new ways to save the environment, ways to end hunger, new political processes that avert wars and other great ideas.

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Friday, May 8, 2009

How to Be a Creative Entrepreneur

There’s a great line in Alice in Wonderland when the Queen says, “Sometimes I think of 6 impossible things before breakfast.” I think you’ll agree that this has to be creativity at its best! As a small business owner this is an ideal you really need to strive for … but how on earth can you open up your mind to get to the point where ideas just spill out?

Small business owners are expected to be creative and inventive, otherwise how could they run their own firm? If you have a sneaky feeling that creativity is not one of your strong points what can you do to stimulate your brain and get it kicked-started?

Be Unlimited

Too many people are ‘limited thinkers’. They have their world placed squarely in a box and nothing can exist outside of that. If the newspaper reports something then it must be right. If Joe next door says that something is impossible then he must be right. As a small business owner, you cannot afford to be a ‘limited thinker’. You have to be an ‘unlimited thinker’. Get into the habit of seeing no boundaries; decide that there are no taboos. Have the belief that with a bit of focus you can find a creative solution to all of your problems. This is the foundation for a creative thought process.

Be Future-Focused

Creative ideas invariably come when you ‘look’ into the future. The feeling of propelling yourself forward and seeing the problem solved is a great motivator. Do you think you could achieve the same result if you were backward focused? I don’t think so! Train yourself to be future-focused, always looking ahead, not a traditional thinker who tries to find answers in today’s world.

Be a Writer

Once you open your mind to the joys of creativity the ideas will quickly start flowing, as if someone has opened the flood gates! Just like flood water, unless you catch it the ideas are lost for ever. Capture all your ideas by carrying a small pocket notebook with you. As soon as an idea pops into your mind, write it down. It doesn’t matter how outlandish it is, you can look at it in the cold light of day later on.

The fact you are responding to the ideas by noting them will further encourage you to be even more creative – good deeds encourage more good deeds!

Be Clutter-Free

If you are naturally an untidy person, then get out of the habit! A cluttered office will lead to a cluttered mind. You cannot expect your brain to work efficiently when all it’s doing is constantly reminding you how untidy your office is. To be creative, remove all the clutter from your life and free your mind.

Be Action-Oriented

All of these points are great, but if you don’t take any action with your ideas, then you may as well not have bothered. An idea is nothing but a thought unless you take a specific action to help bring it to life. Periodically review your notebook and see if there are any hidden gems, or ideas which can be quickly actioned. A lot of your ideas may not suit at all but in there somewhere is probably an idea, which if acted upon, could change you or your business. Commit fully to move forward on as many of your ideas as you can.

Don’t be afraid to break down the boundary walls. As John Stuart Mill said, “That which seems the height of absurdity in one generation often becomes the height of wisdom in the next.”

Let me close with one question - can you be creative enough to be dismissed as a dreamer? No? Then get practicing!

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Thursday, May 7, 2009

Young Entrepreneur's On The Rise

I caught up with the new entrepreneur’s (Terry and Sherry Braley) this January at a Biker Rally. After talking to some fellow riders they were telling me about Terry and Sherry’s new website (Road Rash Apparel) and how low their prices were on their Leather Apparel. So after digging through the crowd I finally met up with them. I introduced myself and we sat down and must have talked for over 2 hours about their new business. Well, they talked. I asked Terry and Sherry why they started their business and WHY! Do you sell your apparel so cheap? Terry – “Well, we were on the Internet one night looking for some leather jackets and chaps to purchase. We must have searched for three hours looking at what seemed to be every site there was to look at and I couldn’t believe the prices of some of them. I know you get what you pay for, but damn? I don’t want to pay for the whole cow! “ Sherry –“It seems that all the cheep leather was that “patched leather” or some call it “Diamond Cut leather”. We weren’t interested in that. Not to say there’s anything wrong with it. If that’s what you like, then buy it. To each it’s own.” Terry- “Yeah. I had asked around about what kind of jacket to buy. The majority of the riders I had asked, told me to get one that was made for riding. You know, just in case you lay your bike down. And patched leather wasn’t the best way to go. Anyway, I made the comment that someone needs to start selling this stuff that caters to us poor bikers.” Sherry – “I looked over at Terry and said, “We can do it”” Terry – “A week later I quit my job and started building the website. I did A LOT of research on Leather. Types, thickness of it and where it comes from. I was almost sick of leather after about 3 days. Anyway, we decided we wanted to purchase our leather from an American made manufacturer and I ended up finding a company in Spokane WA that had what we were looking for. They manufacture leather apparel made for bike riders. And it’s damn good leather. And I’ll tell you. What I pay for the jackets and what I sell them for, we don’t make a big profit on them”. Now that we've covered those aspects of Biker Shirts, Leather Jackets, Motorcycle Apparel, Boots, Chaps, Vests, Leather Lingerie, let's turn to some of the other factors that need to be considered. Sherry – “Yea, we’re not in it to get rich. Just make a little money and help out our fellow bikers”. Terry – “Since we’ve went live on the Internet we have sold more T-Shirts than jackets. That’s okay. I think when people see our price’s they think its cheep leather and stray away from it. But it’s Top Quality Leather! You can’t find our type jackets on the internet for a better price I think” Well without going into the whole 2-hour conversation we had. We continued to talk and they told me more about what they sold on their site. T-Shirts, Leather Lingerie, Boots, Chaps, Vests and the list went on. Terry said “right now we sale over 700 types of t-shirts and plan on adding more. By the time we get done, we will have well over 1500. That’s a lot of damn shirts” These were two of the friendliest people I have ever met. Both Terry and Sherry are from Georgia and reside in Douglasville Ga. And you could tell that these were just two people really trying to look out for fellow bikers and our shallow pockets.

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Wednesday, May 6, 2009

Women Entrepreneurs Prove It’s Not Just A Man’s World

I had the honor of speaking this week at a women's business association luncheon on the topic of entrepreneurship. When I mentioned to my wife the day before that I was speaking to group of women entrepreneurs she asked, "Why on earth would they ask you to speak?" In her defense, my dear wife has no idea what I do for a living. She's never read a single one of the several hundred columns I've written. She's never attended a function where I'm speaking or sat in the audience at any of my seminars. She just knows that we live a very comfortable lifestyle and believes me when I tell her our money doesn't come from the drug trade. Beyond that, she's incredibly happy in her ignorance of her husband's skills. When I feigned hurt feelings she waved a hand at me and said, "My point is, what in the world can a man tell a roomful of women that they don't already know?" Henny Youngman, Ralph Cramden, Rodney Dangerfield, Tim Knox. At least I'm in good company. But she had a point. What the heck did I know about women in business? So as not to look like a total idiot in front of this group of what I now call "womentrepreneurs" I decided to do a little research on the topic. Here's what I discovered: while some still believe it's a man's world, when it comes to business, women are catching up fast. According to the Center For Women's Business Research there are over 10 million women-owned businesses in the US, employing 18 million people and generating $2.32 trillion in sales. Women start businesses at two times the rate of men and women-owned businesses account for 28 percent of all businesses in the United States and represent about 775,000 new startups per year and account for 55% of new startups. One thing that I found particularly interesting was that the top growth industries for women-owned businesses in recent years were construction, wholesale trade, transportation/communications, agribusiness and manufacturing, industries traditionally dominated by men. In the past 25 years the number of women-owned firms in the US has doubled, employment has increased four-fold and their revenues have risen five-fold. Here is the question I sought particularly to answer: Do women approach business differently than men? I've been compared to a bull in a china shop when it comes to business. Would a female counterpart approach things differently? More gracefully, perhaps? As my lovely bride would say "Duh." In her book, How to Run Your Business Like a Girl, Elizabeth Cogswell Baskin explored common female traits and how women entrepreneurs - and perhaps men, as well - can use those traits to their entrepreneurial advantage. Baskin reported that women tend to use three unique strengths more than their male counterparts: trusting their intuition, focusing on relationships, and putting more emphasis on keeping their life in balance. Trust Your Gut Women are much more likely to make a decision based on a gut feeling. Women may gather the facts and figures necessary to back up that feeling, but they generally know what they want to do base on intuition. Build Strong Relationships Men play the game of business like a sport. They are out to win and dominate. "Women," Baskin says, "are much more interested in establishing a connection." Find A Balance Between Work and Life. A number of women interviewed for this book cited on quality of life as their reason for starting a business, alluding to their desire to find a way to juggle family and work. "If having more time for your family is important to you, find a way to work that into your day. It's not so much how much work you do, but being able to decide when you'll do it." Baskin offers one more piece of advice to women in the early stages of their business: You Don't Have To Know Everything. My wife would argue this point because she really does know everything, but Baskin says when it comes to business, thinking you know everything is not the key to success. "It's amazing how many women say they didn't know anything when they started their business," Baskin said. "Don't be afraid to ask for help - you don't have to be perfect at everything." Solid business advice: for guys and gals. Here's to your success!

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Tuesday, May 5, 2009

Why Entrepreneurs Fail

In my 25 + years working with professionals in Business Development, universally I've discovered that they have learned to think like entrepreneurs. This is what has allowed them to rise to the top of their profession. Each would tell you that along the way they have learned how to think differently.

True entrepreneurs struggle with their business opportunities for a variety of reasons. Among the most obvious are lacks of capital, lack of understanding about marketing, and personnel issues. However, from my own entrepreneurial experience and knowledge of others, there are three major reasons individuals fail in entrepreneurial ventures.

They tie the success of their business with their own self worth.

They neglect to set realistic goals and plans for themselves and their business.

They are not prepared to pay the price of success.

True entrepreneurs with the right thinking prevail over a period of time. They have learned to understand the axiom Roles, Goals, and Tolls.

Roles

Successful entrepreneurs, in contrast to those who struggle, have learned to separate their roles in life from their self worth or self-identity. They understand that role performance or failure with their own venture is not a judgment of them as an individual. People who tend to equate their self-worth to their composite role identity are inherently risk-adverse and look to maintain the status quo. Being able to differentiate these two identities allows them to be risk prone vs. risk adverse, a key ingredient to success as an entrepreneur. Individuals who have risked failure, experienced it, and learned from it, have not only learned how to differentiate their role identity from their self-identity, they have learned the lessons of risking and failing. They understand that early failure in ventures is a natural part of successful startups. They are able to embrace those experiences, learn from them quickly and move on. This is critical to success as an entrepreneur. They must be willing to face and deal with early failures in order to prevail over time.

Goals

Even though much is said and written about goals and plans being necessary for success as an entrepreneur, few people learn the mechanics of successful goal setting and planning. It’s not the plan but the planning that is important, and the goal setting process allows them to develop the confidence to take risks and fail. Successful entrepreneurs are not only goal driven and goal oriented; they have learned to execute the process of strategic and tactical goal setting and planning. Visualizing goals, writing them down and putting together a detailed plan for achievement provides the confidence and motivation to prevail. More than just business or operational plans, they have goals and plans for all the important roles in their life. They have learned early that if they aren’t working their own plan they are probably part of someone else’s goals or plans. They chart their own destiny, embrace risk-taking leadership positions, make adjustments as required and prevail over a course of time.

Tolls

Finally, entrepreneurs understand that there is a toll to pay. To be successful in any role in life you must be prepared to pay full price one time. There are really no overnight successes as an entrepreneur. In fact, I‘ve heard it said that overnight success generally takes 15-20 years. One of the early tolls that entrepreneurs are quite often forced to face is the “re-making” of themselves that can include growing beyond their current circle of contacts. Since most people tend to stay within their own psychological comfort zone, they begin to lose identity with the risk taker. They are comfortable with the type of person who is more like them. Quite often the entrepreneur moves on to a different circle of associates who understand the journey. Stepping out, being your own person and venturing into the risk prone unknown is lonely by itself. Consequently, there can be a newfound stress in old relationships. It’s been said before that pioneers get shot in the front and the back, and only through a process of differentiating role performance from self-worth, being risk prone, prevailing through adversity, sticking to your goals, and adjusting your plans will you be prepared to pay the daily toll.

An entrepreneur has much to learn in order to be successful, including the day-to-day mechanics of running a business, producing products, delivering services, making money and dealing with people. The biggest challenge of all is developing an understanding of themselves. They come to grips with what they want and what motivates them; this sustains their willingness to prevail over the long term against adversity. Successful entrepreneurs have learned to transform their thinking, allowing them to prevail where others fail along the way.

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Sunday, May 3, 2009

Every Entrepreneur's Worst Nightmare

Gone: Customers, sales, profits. Following is a simple little tale about how it happens. "Jones was a typical entrepreneur who worked long hours and wore many hats. "The problem was that all the hats screamed for attention. Jones solved the problem by wearing the hat that screamed the loudest. "Unfortunately, this was only a temporary solution since all the hats kept screaming until they were worn. "There was, however, one hat that never screamed. It never complained, whined or whimpered, even though it was lonely. It knew it was important, whether or not it was worn. That hat was right. "One day the customers quit coming. The other hats became quiet; they no longer were needed. It was then that Jones noticed the hat named Marketing and how little it had been worn. "'Why didn't I wear the Marketing hat?' thought Jones. "For one thing, Marketing hadn't screamed for attention like the other hats. The other reason was that Jones was afraid the Marketing hat was too expensive to wear and would drain profits. "But now there were no profits; the customers were gone. "Jones put on the Marketing hat. It was time to get the old customers back, and to get new customers, too. It was time to wear the Marketing hat regularly. "Even the other hats perked up."

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